Writing is my greatest strength, developed through extensive experience in both academic and professional settings. I’m adept at communicating research findings and creating compelling content, whether for social media or blog posts. The blog section of my portfolio includes examples of both informational and informal blog writing, showcasing my versatility. Additionally, I’ve taken specialized courses on writing for campaigns and social media, further refining my ability to craft engaging, effective content.
My research skills are a cornerstone of my professional expertise, honed through both academic and practical experiences. Initially, while pursuing a History degree, I spent countless hours analyzing historical documents to extract critical insights. Transitioning to Advertising, I expanded my research capabilities to include demographic analysis, focus group studies, and campaign data tracking. This background enables me to collect and interpret data effectively, providing actionable insights that drive informed, strategic decisions.
In the interest of remaining up-to-date and expanding my skillset, I've independently completed a number of certifications. Topics covered span the basics of these skills to cutting-edge AI integration.
Google Skilllshop certified in several categories.
-Google Ads
-Google Marketing Platforms
-Google Analytics
Hubspot certified in several categories.
-Content Marketing
-Email Marketing
-SEO
-Social Media Management
I have experience working with the following softwares:
-Adobe Creative Suite: Illustrator, Photoshop, Premiere
-Figma
-Microsoft Office Suite
-Hubspot
-Campaign Monitor
-Mailchimp
-Canva
-WordPress
-Webflow
-Quickbooks
